- Develop and implement CRM/ERP software to drive profitability
- A better, more efficient way of interacting with your customers (CRM)
- Prevent problems within your business before they emerge (ERP)
Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) can both be used to increase the profitability of your business. What’s the difference? CRM manages the customer, whereas ERP manages the business. CRM drives sales, ERP reduces costs.
An ERP system allows you to speedily share information. Your employees will enter information into the ERP system, giving you a company-wide view of everything that’s happening. The ERP system can then predict problems in departments based on the data entered and create alerts for other affected areas. Easy as that. The system streamlines the process and eases the operational labour required by a company, reducing costs.
A CRM system, on the other hand, focuses on customer interactions. CRM software can automate and synchronise sales and also help out with customer service. CRM can help convert interested potential customers into loyal, regular users of your business, which will drive profits.